Mission and Role

Manitoba Beef Producers (MBP) is the exclusive voice of the beef industry in Manitoba.

MBP represents roughly 6,300 beef producers across the province. MBP is a non-profit organization with a producer-elected board that consists of 14 directors, each representing cattle producers in a specific region or district of the province, along with four full-time staff.


The mission of MBP is to represent all beef producers through communication, advocacy, research, and education—within the industry and to governments, consumers and others, to improve prosperity and ensure a sustainable future.

These efforts takes place to strengthen our industry’s viability, improve prosperity and ensure a sustainable future for the beef industry in Manitoba for the benefit of our beef producers and all Manitobans.

To represent our Manitoba beef producers and their well-being is more than a job, it is work that we are passionate about and to which we are deeply committed.