Posted November 23, 2017

WINNIPEG – Manitoba’s beef producers will have the opportunity to learn more about the importance of the National Check-Off (NCO) and where those dollars are spent Dec. 7 in MacGregor.

A National Check-Off Town Hall Meeting is scheduled for MacGregor’s Heartland Multiplex beginning at 4 p.m. The program will include presentations from the National Check-Off Agency, Canada Beef, Canadian Cattlemen’s Association and Beef Cattle Research Council.

“We are excited to host the National Check-Off Town Hall Meeting here in Manitoba,” said Ben Fox, President, Manitoba Beef Producers (MBP). “When speaking with members we are often asked about the NCO and what value producers are seeing for their $1 check-off. This meeting will provide those answers and give producers further insight into just how important their check-off dollars are to the industry.”

Scheduled to attend the meeting are:

  • Melinda German, General Manager of the National Check-off Agency. German will talk about the Agency’s work in collecting and distributing NCO dollars and the National Beef Strategy.
  • Tracy Herbert, Extension and Communications Director, Beef Cattle Research Council. Herbert will talk about the BCRC’s research priorities which are funded by the NCO.
  • Tom Lynch-Staunton, Manager – Public and Stakeholder Relations, Canadian Cattlemen’s Association. Lynch-Staunton will talk about this newly-created role and the importance it plays in maintaining public trust for the national beef industry.
  • Duane Ellard, Director, Marketing and Business Development, Canada Beef and Ron Glaser, Vice-President, Corporate Affairs, Canada Beef. Ellard and Glaser will speak about the various Canada Beef promotions and marketing efforts funded by the NCO.

“Each of our speakers work for organizations that are vital to the Canadian beef industry and see first-hand where the NCO dollars are spent and the positive impact for producers,” said MBP General Manager Brian Lemon. “We are pleased they have all agreed to come to Manitoba and share their insights with our members.”

The evening will include cocktails from 4-5 p.m. and a complimentary supper which will be served at 5. The program is scheduled to begin at 6:45.

Anyone planning to attend the meeting is asked to RSVP by Nov. 30 by calling the MBP office at 1-800-772-0458.